Want to know how to setup a Facebook account for musicians with ease?
Even though the platform has had its fair share of controversy over the past few years, Facebook remains the largest social media platform in the world having over 2.7 billion active monthly users on the platform in 2020.
As the world continues to communicate through social media platforms like Facebook, the number of active Facebook users could continue to rise in the years to come — some of whom could become part of your audience.
However, for you to build your audience on Facebook, you first need to optimize your Facebook page and make the most out of the platforms’ features for businesses so your page can be discovered by people around the world.
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Getting Started on Facebook
To create a Facebook for Business account, you will first need to create a personal Facebook account. This can be the existing account that you use for your personal life, or you can choose to create a separate account that is connected to your business email.
Once you are all set up with your personal Facebook account, you are all set to create a Facebook for Business account — also known as a Facebook Business page.
Once you are signed in to your Facebook account, go to — www.facebook.com/business — and click on the ‘Create a Page’ button on the top right-hand corner.
You will then be prompted to fill out a form to add information to your Facebook Business page including your name, your category, and a description.
After you have filled out all of that information and clicked ‘Create Page’ — your Facebook page is set up and ready to be optimized!
Optimizing Your Facebook Business Page
There are many ways to optimize your Facebook page so it’s more presentable to Facebook users and more likely to be picked up by Facebook’s algorithm — but to start, here are the basics to get you when it comes to your Facebook page:
Choosing the right name and username
Upon creating your Facebook Page, you’re prompted to enter a name that will act as the title for your page.
The name you select should be the name you are professionally known as — so if you release your music under a stage name or pseudonym, or are a part of a band, use that title for your Page name.
After establishing your Page name, you can then choose an @ username that will be displayed below your Page name.
The purpose of your username is to help Facebook users find your Page. It also acts as your public domain name on Facebook when linking out externally from other social media platforms or search engines — so snag a username as close to your Page name as possible.
Branding your Page
Now that you have secured your Page name and username, you are ready to finish setting up your page.
When someone comes across your Facebook page for the first time, their first impression of you will be dictated by how your profile is branded.
Visually, the branding on your Facebook Page comes down to two components — your profile photo and your cover photo.
Your Page’s profile picture could potentially be the first image that a Facebook user will see of you when coming across one of your posts or ads.
Whether you choose a photo of yourself or a logo, your profile photo should be the most eye-catching photo or image you have that also best represents how you want to be seen by the public.
Since your profile photo will be displayed in a circle or a square depending on the device it’s being viewed on, the optimal size for your Page’s profile photos is 360 x 360 pixels with the minimum size being 180 x 180 pixels, according to Facebook.
When someone visits your Facebook page, most of their screen will be taken up by your cover photo. This is why it’s so important to take advantage of this prime screen real estate with a striking photo, a logo, some text — or all of the above!
Your cover photo should work in synergy with your profile photo by using the same tones and colors as your profile photo.
On computers and larger screens, your cover photo will be shown at 820 pixels wide by 312 pixels tall, and 640 pixels wide by 360 pixels tall on smartphone devices.
Anything between those dimensions is optimal for your cover photo, however, your cover photo must meet Facebook’s minimum size requirement which is set at 400 pixels wide and 150 pixels tall.
If you are using a logo for your profile pictures and/or cover photo, Facebook recommends using a PNG file to get the clearest results possible.
The perfect ‘About’ section
There may have been a time when it was optimal to have a long and detailed writeup in the bio portion of your ‘About’ section. However, things have now changed.
Instead of viewing the ‘About’ section on your Facebook Page as a Wikipedia page all about you, it should serve as a landing page for all of your social media links and ways to contact you.
What you put in your Page bio is now posted under your Page name and profile photo when someone searches for your name as well as on your main Facebook homepage — so the shorter your bio is, the better.
Along with your bio, the ‘About’ section on your page is also where you can link all of your other social platforms including Twitter, Facebook, YouTube, and your website.
There is also a dedicated section to place an email for businesses or other artists to get in contact with you or your management.
Staying connected with your audience
With all of the responsibilities you have as a budding musician, you might forget to keep up with your audience on Facebook. To make sure that does not happen, Facebook has several features to help you stay connected with your followers.
After setting up your account, you can turn on notifications so you are notified when someone likes your page or engages with your content.
However, unless you want to be bombarded with countless notifications every day, you can customize your notifications to receive them in less frequent batches.
To customize your notification settings, go to your Page ‘Settings’ at the top of your Facebook Page. Once you are in your settings, click on ‘Notifications’ in the left column to access and edit your notifications settings on your Page.
Final Thoughts On How To Setup A Facebook Account For Musicians
Facebook comes out with new features for businesses to use every year, so there will potentially be many more ways to optimize your Facebook profile in the future.
To ensure you are not left behind, make sure you are keeping an eye out for new ways to connect with your audience on Facebook so you can reach as many people as possible.
Kevin is the founder of Music With Flavor, which joined Whipped Cream Sounds in 2023. He is a seasoned musician turned industry expert. His passion for music goes beyond melodies; he delves deep into the intricate world of music marketing, striving to unearth the most effective strategies for indie musicians. However, Music With Flavor isn’t just about Kevin’s knowledge; it’s a network of industry experts handpicked to provide the most trusted advice. Kevin’s role is to pose the right questions, not just answer them, as he and his team tirelessly research trends, connect with artists, and gather valuable insights.
